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Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a smartphone (or any other item of your choosing). First, shop for the smartphone in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?

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