A ceiling fan company launched a new website featuring product pictures and relevant articles. New content included installation templates, best practices for decorating and designing with ceiling fans, design examples, and comparisons of the various fan features. Along with the new website launch, the company released new tools to measure the metrics of various areas of the site. The ceiling fan company’s marketing team wanted to know how much the content section was being used by customers. They pulled some KPI numbers for the content, such as page views per article, number of social media shares, and number of PDF downloads. This is an example of what level of a company’s KPIs?