Throughout the course we have covered a lot of topics in relation to information systems. Select one or two of the major topics we have discussed (e. g. Enterprise Systems, Business Intelligence, Competitive Advantage, etc.) and write a 500-600 word essay. In your essay, explain what you have learned and discuss how you will apply this knowledge to your current or future work.

"In a market saturated with apps, social media platforms, analytics tools, and pay-per-click campaigns, business intelligence is crucial in helping small businesses figure out if the marketing strategy they've invested in is producing ROI (return on investment). Business intelligence can translate into analytics reports where businesses can base decisions on solid research, data, and facts, rather than intuition, assumption, or gut instinct. How do you know something is working? Reports can tell you a much bigger story than you could imagine."

— Vicky Llerena, CEO of Social Vibes Media

2. Derive knowledge from a sea of data.

"Business intelligence today is more important than ever. Ninety percent of the data that exists today the world over was created in the last two years alone. Going forward, the rate of data creation is only going to accelerate. The chief reason for that is the explosion of social media channels and the burgeoning number of users disseminating data at breakneck speeds. What's the point of all that sea of data without an iota of insightful information? Businesses are finding it a conundrum to decipher meaningful insights out of it all. This is where business intelligence can chip in. It brings a method to the madness of all that petabytes of data floating around. It is the art of deriving knowledge from all the business processes to help enterprises gain a head start to better understand customer needs and market dynamics. Improving performance, delivering on customer promises, and building long-term customer relationships are some of the benefits of BI."

— Someshwar Chidurala, Digital Marketing Analyst, Orchestrate Technologies, LLC

3. Understand what drives revenue for your business.

"While business intelligence can be a very broad term, to me it is knowing exactly what is going to drive revenue for your business. To know that is to know who your end user is, what influences their decisions, and how they consume their information. In today’s marketplace, there are thousands of outlets pushing information, and not everyone can consume everything. Business intelligence is knowing where and how (media outlets and through articles, videos, ads, podcast, etc.) your ideal customer consumes their information, what is going to drive them to

Explanation:

the answer is e ; )(: