Computers and Technology, 20.04.2020 20:24 whitakers87

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?
A) Cost per lead
B) Cost per sale
C) Churn rate
D) CLTV

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Which metric is based on the relationship between the revenue produced by a specific customer, the e...