Computers and Technology, 11.03.2020 22:44 25linm

The 4Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint. The more recent 4As framework complements the traditional model and includes . Group of answer choices adaptability, affordability, availability and awareness adaptability, affordability, accessibility and awareness acceptability, affordability, accessibility and aptitude acceptability, affordability, accessibility and awareness adaptability, affordability, availability and aptitude

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The 4Ps model has been challenged because it omits or underemphasizes important activities such as s...