What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer?

Customer satisfaction

Explanation:

Customer satisfaction can be defined as as a measure to determine how happy customer's are with a company's products, services and capabilities.

Customer satisfaction information, as well as surveys and ratings, can be so helpful to a company in determining how to best improve or changes its products and services.

A positive customer satisfaction leads to retention of more customer's and increased monetary revenue.

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