In the airline industry, frequent flyer programs, ticket kiosks, and e-ticketing are all examples of capabilities that are but no longer

valuable; rare

Explanation:

A valuable capability is that which gives a firm some competitive advantage. Core competencies are the operational activities that a company does best. A business’s core competencies are what distinguish it from other rival companies in its industry. While Rare capabilities are capabilities that a small amount of, if any, competitors possess. Those type of capabilities that are costly or impossible to imitate.

from the above explanation we can deduce that the modern technology implementation in the airline industry has made it possible to have valuable ptograms and softwares for carring out several task which are no longer scarce to procure.

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