Lands End was traditionally a mail order catalog company. In order to expand their business, they decided to open retail outlets where customers could visit and actually see the merchandise. By analyzing the zip codes from past mail order shipments, they were able to locate new stores in areas where many of their customers already lived. This is an example of?

Data Mining

Explanation:

Data Mining -

It refers to the process of finding a pattern or link within a huge amount of data is referred to as data mining .

The method is adapted to find some information or pattern from the given data .

It is a interdisciplinary field used in computer science and statistics .

Hence , from the given scenario of the question ,

The correct answer is data mining .

answer; availability;