If a firm's pages are not near the top of query results, customers may never discover its website. this has led to becoming a critical function for many marketing organizations.
a. last mile access
b. geotargeting
c. outsourcing content
d. adjacency
e. search engine optimization

e. search engine optimization

Explanation:

Search Engine Optimisatization (SEO) is the process of improving the visibility of a website with on the web. By providing high quality and relevant content for a website organic/unpaid traffic can be increased as the website will appear at the top of the query results of a web search engine. SEO involves the use of keywords that are likely to be used by clients when they query a search engine such as Google. These keywords help a website to improve its rankings and appear at the top of the search results. This is a critical function in marketing organizations as it directs the target customers to the website.

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answer; ///400 ibs;