2. choose a type of company you would like to work for or start up yourself, and then answer
the questions below.
a. describe the type of company and the product it would sell. tip: this can be the same or
different from the company you described in assignment 1r. (1-3 sentences. 1.0
points)

b. describe at least two categories you could group the company's target customers into, if
the company were using channel management. (1-2 sentences. 1.0 points)

c. describe at least two ways that the company might decide to treat those two categories of
customers differently, and explain why it might do that. (1-5 sentences. 4.0 points)

d. would the type of channel management described in questions 2b and 2c above be likely
to lead to unfair treatment of some groups? why or why not? how could you make
sure that didn't happen? (1-5 sentences. 4.0 points)