Assume that a film includes repeated scenes showing the trademark Voom on the sports shoes of its attractive adolescent protagonists. Althoughthe film is successful among young audiences, no increase occurs in the sale of Voom shoes. Which of the following hypotheses about this outcome is the most plausible on the basis of the studies cited? A) Audiences feel uncomfortable because Voom is an unfamiliar brand.
B) Most members of the audience already own a pair of Voom shoes.
C) Audiences are worried by the social implications of these scenes.
D) Audiences are too engrossed in the story to notice the shoes.

D

Explanation: Even if the audiance did not have a pair of shoes felt uncomfortable or worried not a lot of people would have noticed. If anyone noticed it would only be about 5% of people so that is how I came to the conclision of D.

when—without warning—something provokes your anger, you may struggle not to succumb to it. since what typically makes you mad is feeling powerless in the face of what seems unfair, your anger is mostly an attempt at a “quick fix” to right the balance. it’s as though you’re raising a fist in protest, proclaiming that you’re not going to capitulate to such injustice.

there are, however, a multitude of problems related to this immediate, push-back reaction of anger. and probably the key one is that almost never does it resolve the issue that gave rise to it. such reactive anger is probably best understood as self-defeating. as david burns, the author of the seminal self- book feeling good, observes: if realistically, acting on your anger is to make any sense, it needs to meet two criteria—which, in almost every case, is frankly impossible. that is, your anger must:

be directed toward a person who has intentionally (and needlessly) behaved in a hurtful way toward you; and

be beneficial or advantageous to you (i.e., assist you in achieving a desired goal).

i think you’ll agree that only rarely can you claim that your anger is both warranted and , whether to yourself or the relationship.

so let me offer you a two-step alternative to abandoning your better judgment and giving in to the temptation of anger—one that should neutralize your anger in seconds. or, when you’re really angry, in minutes.

but keep in mind that you must really want to execute these steps, be sufficiently motivated to perform them. which means overcoming more unconscious resistance than you might ever have imagined. because there are many immediate “advantages” of anger that can interfere with your resolve, i’ll suggest a few of them that might interfere with your employing this powerful method to rid yourself of counter-productive anger.

explanation: