Whole foods grocery stores has chosen to market its organic products to college-educated consumers. this approach is an example of what type of segmentation?

Answer- Correct answer is demographic segmentation

Explanation-

A demographics segmentation is done when Populations segment is divided on the basis of age or income or nationality or religion.  

In the situation that is provided the market is separating the customers slot on the basis of their age since the only customers that are show me for educated about the use of organic materials are college going students which are almost of same age. Hence this segmentation comes under demographic segmentation.  

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