To get to a remote village, you have to cross a wooden bridge that spans a deep chasm. concerned about the structural integrity of the bridge you halt and request aviation support through your chain-of-command to cross the gap. halting before crossing and requesting aviation support to cross the gap reflects which risk management principle?

ernst's electrical has a bond issue outstanding with ten years to maturity. these bonds have a $1,000 face value, a 5 percent coupon, and pay interest semiminusannually. the bonds are currently quoted at 96 percent of face value. what is ernst's pretax cost of debt?

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?

Which is not true of birthday and/or annual review automatics? a. the purpose is to trigger a telephone call for a face-to-face meeting. b. quarterly automatic contacts decrease cross-sales and lead to reduced referrals. c. you are expected to stay in touch with all your active prospects and clients through two personal contacts each year?