Business, 23.07.2019 13:00 dramaqueenactr2040
In the context of the rate of adoption, relative advantage is defined as the degree to which: a. the benefits of using a product can be communicated to target customers. b. a product is perceived as superior to existing substitutes. c. a new product is consistent with existing values and product knowledge, past experiences, and current needs. d. a product can be tried on a limited basis.
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