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Business, 31.07.2019 07:30 kidward

Positioning a product or brand effectively involves taking four steps, one of which includes identifying market niches that were not previously discovered during the market segmentation process. developing a new marketing program that conforms to your leading competitor's offering. deciding which of your competitors would be the most effective partner in a corporate merger. discovering where the company's product or brand is on the relevant attributes in the minds of potential customers. deciding whether to keep or delete a product group or item.

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