6.    the purpose of applying for a patent is to protect the company’s right to   (1  point) a. produce and sell an invention. b. pursue the development of an invention. c. keep new product development secret. d. market new products over the internet. 7.    companies are using social media in their marketing strategies to allow   (1  point) a. customers to post comments in support of their products. b. two-way conversations with customers and prospective customers. c. easy access to customer databases for one-to-one marketing. d. announcements to reach a larger audience. 8.    which of the following is a criticism of cause-related marketing?   (1  point) a. cause-related marketing is more of a strategy for selling than giving. b. cause-related marketing is placing the burden of giving on the consumer instead of the company. c. cause-related marketing is becoming commonplace, and consumers are just ignoring it. d. cause-related marketing is shown to hurt rather than a company in the long run. 9.    which of the following is not a customer market targeted by companies?   (1  point) a. cultural markets b. reseller markets c. government markets d. consumer markets 10.    in the product development process, marketers should treat their suppliers   (1  point) a. strictly as vendors to avoid relationship issues. b. with professionalism, but without developing too close of a relationship. c. as partners to ensure product success. d. like part of the family, with suppliers working alongside the marketing team.

Grant, inc., acquired 30% of south co.’s voting stock for $200,000 on january 2, year 1, and did not elect the fair value option. the price equaled the carrying amount and the fair value of the interest purchased in south’s net assets. grant’s 30% interest in south gave grant the ability to exercise significant influence over south’s operating and financial policies. during year 1, south earned $80,000 and paid dividends of $50,000. south reported earnings of $100,000 for the 6 months ended june 30, year 2, and $200,000 for the year ended december 31, year 2. on july 1, year 2, grant sold half of its stock in south for $150,000 cash. south paid dividends of $60,000 on october 1, year 2. before income taxes, what amount should grant include in its year 1 income statement as a result of the investment?

Zachary company produces commercial gardening equipment. since production is highly automated, the company allocates its overhead costs to product lines using activity-based costing. the costs and cost drivers associated with the four overhead activity cost pools follow: activities unit level batch level product level facility level cost $ 64,800 $ 27,730 $ 15,000 $ 154,000 cost driver 2,400 labor hrs. 47 setups percentage of use 11,000 units production of 780 sets of cutting shears, one of the company’s 20 products, took 240 labor hours and 7 setups and consumed 15 percent of the product-sustaining activities. required: (a) had the company used labor hours as a company wide allocation base, how much overhead would it have allocated to the cutting shears? (b) how much overhead is allocated to the cutting shears using activity-based costing? (c) compute the overhead cost per unit for cutting shears first using activity-based costing and then using direct labor hours for allocation if 780 units are produced. if direct product costs are $150 and the product is priced at 30 percent above cost for what price would the product sell under each allocation system? (d) assuming that activity-based costing provides a more accurate estimate of cost, indicate whether the cutting shears would be over- or underpriced if direct labor hours are used as an allocation base. explain how over-or undercosting can affect vaulker's profitability. (e) comment on the validity of using the allocated facility-level cost in the pricing decision. should other costs be considered in a cost- plus pricing decision? if so, which ones? what costs would you include if you were trying to decide whether to accept a special order?

Kumar consulting operates several stock investment portfolios that are used by firms for investment of pension plan assets. last year, one portfolio had a realized return of 12.6 percent and a beta coefficient of 1.15. the average t-bond rate was 7 percent and the realized rate of return on the s& p 500 was 12 percent. what was the portfolio's alpha?