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Business, 02.08.2019 06:00 infoneetusinghoyg22o

Aretail company feels that it has a mixed identity. some of the leadership is focused on promoting the company as offering the highest quality, and other leaders argue they should be lowering prices to attract customers. the team is working through a strategic management process and determines that it needs better definition for the way it will compete against its rivals within the same industry and product category. this company needs to formulate and implement a(n):

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