Business, 02.08.2019 19:00 mimithurmond03

What is the overall purpose of differentiation? a. to allow a firm to offer the lowest prices b. to select the segment or segments to enter c. to market high quality products d. to divide the market into smaller groups of buyers e. to create superior customer value?

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What is the overall purpose of differentiation? a. to allow a firm to offer the lowest prices b. to...