Hudson pool and spa, owned by jill and joel hudson, sells and installs above-ground swimming pools and beachcomber brand hot tubs. the manufacturer of the beachcomber hot tub has sent the hudsons a letter in which it offers to pay 50 percent of the advertising cost if the hudsons will run a newspaper ad featuring the beachcomber hot tubs. what type of advertising is the beachcomber manufacturer suggesting they use?

Cooperative Advertising Cooperative advertising is the sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer. Many manufacturers have a set amount of cooperative advertising funds available per year, distributed as opportunities for collaboration arise. Cooperative advertising can be a very powerful tool for the small business owner, especially one with limited means to support the kind of advertising campaign which can be vital to the survival and success of a business enterprise.

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