The basic assumption of is that all customers in the market have similar needs and wants that can be reasonably satisfied with a single marketing program. a. focused marketing b. holistic marketing c. single segment marketing d. mass marketing e. market concentration

Steffi is reviewing various licenses and their uses. match the licenses to their respective uses.

Which curve shows increasing opportunity cost as you give up more of one option? demand curve bow-shaped curve yield curve indifference curve

Which of the following best describes the economic effect that results from the government having a budget surplus? a. consumers save more and spend less, enabling long-term financial planning. b. overall demand decreases, reducing the incentive for producers to increase production. c. banks have more deposits, enabling them to make more loans to investors. d. government spending increases, increasing competition for goods and services and driving prices up.