The mini cooper automobile was featured prominently in the recent blockbuster film the italian job. this illustrates the importance of as a global marketing communication tool

This illustrates the importance of product placement as a global marketing communication tool.

A publicizing method utilized by organizations to unobtrusively advance their items through a non-conventional promoting strategy, as a rule through appearances in film, TV, or other media. 
Product placements are frequently started through an agreement between an item producer and the media organization in which the media organization gets financial advantage. An organization will frequently pay an expense to have their item utilized, showed, or essentially included in a movie or show.