After exporting, the next level of commitment a firm can make to a foreign market is a contractual agreement. two of the most common types of such agreements are

The correct answer is Licensing and franchising.

Explanation:

The first big difference, and more importantly, is that franchise contracts are classified within the so-called “atypical contracts” or lacking regulation, based on a commercial activity, in which the parties sign a contract for which a company, denominated franchisor, it gives to another independent company, denominated franchisee, the non-exclusive use of the brand, the right to the exploitation of an own, technical and commercialization system of products or services, as well as in the case of distribution franchises the Franchisor undertakes to distribute the product object of the business.

Under the trademark license agreement, the owner of a trademark (licensor), duly registered in Patents and Trademarks, grants authorization to a third party, autonomous or independent entrepreneur (licensee) to use their trademark, in accordance with the terms contained in contract. The main purpose of the trademark license is to authorize the use of the trademark to a third party for the agreed consideration. Therefore, three elements converge in this contract: the licensor (owner of the brand), the licensee (to whom the right to use the trademark is conferred) and the licensed trademark.

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