subject
Business, 14.07.2019 15:30 Bearboy5957

Plzzz need this fast scenario an apparel manufacturer makes garments for use in businesses in which employees work in cold environments, such as freezer boxes. the company’s sales representatives call on the person responsible for buying these garments for the company’s employees (i. e. operations manager, purchasing agent, safety director). these garments have a heavy duty outer shell and very strong insulation. recently, a fashion craze began when young males between the ages of 18–30 started wear-ing these garments. so the company decided to sell them on line for personal use through amazon. com and the company web site. to capitalize on the fashion craze, the garments were advertised in men’s magazines, such as sports illustrated. in the b2b market the price of the jacket is $45 because there is a manufacturer’s discount included for buying in large quantities. the price on amazon. com and on the com-pany’s web site is $75. since the majority of this manufacturer’s sales come from businesses, its catalog and web site are used to promote the product, along with print advertisements in trade magazines. in the b2b market, the company enjoys a 70 percent market share; as it is a niche market with few competitors. 1. what is the marketing mix for the organizational market? 2. what is the marketing mix for the consumer market? 3. what is the customer profile for the organizational market? 4. what is the customer profile for the consumer market? 5. what is the market share?

ansver
Answers: 2

Other questions on the subject: Business

image
Business, 22.06.2019 11:00, pum9roseslump
While on vacation in las vegas jennifer, who is from utah, wins a progressive jackpot playing cards worth $15,875 at the casino royale. what implication does she encounter when she goes to collect her prize?
Answers: 1
image
Business, 22.06.2019 22:00, chels6058
Acontinental polar air mass foms where
Answers: 1
image
Business, 22.06.2019 22:00, kyle65
Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.
Answers: 3
image
Business, 22.06.2019 22:50, PinkyUSA18
Which of these makes a student loan different from other types of loans
Answers: 1
You know the right answer?
Plzzz need this fast scenario an apparel manufacturer makes garments for use in businesses in which...

Questions in other subjects:

Konu
Mathematics, 11.12.2021 03:20
Konu
Mathematics, 11.12.2021 03:20
Konu
Mathematics, 11.12.2021 03:20
Konu
Chemistry, 11.12.2021 03:20
Konu
Mathematics, 11.12.2021 03:20