An advertising plan A. is crucial to an ad campaign because it offers insights into the creative leadership of mass media buyers.
B. is required by the accounting department.
C. will later be used to measure the success or failure of the campaign.
D. stimulates demand for a product category. is the basis for sales commissions.

An upper-middle-class manager tends to have hostile relationship with the working-class employees in the firm because of his tendency to perceive himself as superior to them based on his class background. in this example, the manager exhibits: question 14 options: 1) class consciousness. 2) cultural awareness. 3) social mobility. 4) group orientation.