Three basic strategies exist through which firms can earn differentiation and sustainable competitive advantage. One such strategy is customer intimacy. Customer intimacy is most likely to be used by firms that do a great job of managing:

In terms of the "great wheel of science", statistics are central to the research process (a) only between the hypothesis phase and the observation phase (b) only between the observation phase and the empirical generalization phase (c) only between the theory phase and the hypothesis phase (d) only between the empirical generalization phase and the theory phase