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Which of the following is an objective of proactive scanning?
a. Detect important cultural, economic, legal, political, and technological events and trends.
b. Paint a picture of the future 20+ years into the future.
c. Help managers understand the potential profit pitfalls.
d. Determine which industry competitors could be product rivals.
e. All of the above
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Which of the following is an objective of proactive scanning?
a. Detect important cultural, econom...
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