Shannon is considering using psychographics to segment the market for her small travel agency. This approach to segmentation offers her an advantage because Multiple Choice psychographics is the preferred method for service businesses. it is easier to use than demographics. psychographic segmentation is the least expensive method. it is based on underlying motivations of target customers. the travel business doesn't respond well to other approaches to segmentation.

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Mcdonald's fast-food restaurants have a well-designed training program for all new employees. each new employee is supposed to learn how to perform standardized tasks required to maintain mcdonald's service quality. due to labor shortages in some areas, new employees begin work as soon as they are hired and do not receive any off-the-job training. this nonconformity to standards creates

Zara, a global retail and apparel manufacturer based in spain that has successfully implemented this idea by having a continuous flow of new products that are typically limited in supply. zara has created a system that draws its clientèle into its stores, on average, 17 times per year as compared to 4 times per year for most stores. how is zara using it to gain competitive advantage? what specific technologies are used by zara to maintain this advantage over its competition?