William is the marketing director of a large firm that manufactures and sells gourmet food products across the country. Recently a customer found ground glass in a jar of his company's pesto sauce, and the news coverage went national. Despite a public apology and a recall, sales have plummeted, and the CEO is counting on William to turn things around. He suggests a new that includes tactics such as issuing coupons, launching a social media campaign, and adding video testimonials to the