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Advertisements across various media formats. Since the campaign began,
sales are up 20%. He wants to increase his investment in the advertisements
that have been most effective, but he doesn't know which ones to do. What
has he failed to include in his advertisement planning?
A. Determining his target audience
B. Knowing what types
media formats are available
C. How to measure advertising effectiveness
D. Planning his advertising budget
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Answers: 2
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Advertisements across various media formats. Since the campaign began,
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