GE Part :Choose the best from the alternatives given and write the letter that bears the answer for each question on the space provided. (1 point each) 11.Marketing: A. is an integrated activity B. generates and facilitates exchange C. equals selling D. A and B 12. What was the focal point in the old definition of marketing? A. The customer B. The product C. The supplier D. All of the above A. makes decision on allocation of sales territory 13.A modern sales person: B. makes decision on allocating sales quota C. guides the manager in controlling the sales force D. guides the customer in the buying decision 14. Which of the following lists represents 4Ps of marketing from the first to the last? A. Product, Promotion, Price and Place B. Promotion, Place, Price and Product C. Product, Price, Place and Promotion D. Promotion, Product, Place and Price 15.One of the following is known as "the life blood of a business." Identify it. A. Commodity B. Product 16.The last step of selling process is: A. Prospection B. Approach C. Sales D. Suppliers C. Follow-ups D. Closing 17.All of the following are functions of a distribution channel except: A. transactional function C. control function B. logistical function D. facilitation function 18.A strategy of distribution widely used by firms manufacturing consumer goods is known as A. exclusive distribution C. open distribution B. intensive Distribution D. selective distribution 19. Which mode of promotion involves person to person communication? A. personal selling C. publicity B. sales promotion D. advertising 20.Which one is NOT true about personal selling? A. it has high cost C. it is difficult to get persons with the required callber B. it involves mass communication D. None of the above what is answer this question site:www. chegg. com