a $5,000 tv ad will cause 250 people to attend a show, while a $4,000 newspaper ad will cause 280 people to attend. bob wants to use the most effective method to get 500 people to attend a show. which advertising method should he use?

Data for hermann corporation are shown below: per unit percent of sales selling price $ 125 100 % variable expenses 80 64 contribution margin $ 45 36 % fixed expenses are $85,000 per month and the company is selling 2,700 units per month. required: 1-a. how much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,000 and monthly sales increase by $20,000? 1-b. should the advertising budget be increased?