instead of adhering to a standardized advertising strategy or committing to strictly local campaigns, many international firms are now taking what we might call a approach, and that is establishing a global brand image, while being sensitive to cultural and legal differences. this allows them to save costs and achieve international brand recognition but also customize ads to different markets.

What is the difference between total utility and marginal utility? a. marginal utility is subject to the law of diminishing marginal utility while total utility is not. b. total utility represents the consumer optimum while marginal utility gives the total utility per dollar spent on the last unit. c. total utility is the total amount of satisfaction derived from consuming a certain amount of a good while marginal utility is the additional satisfaction gained from consuming an additional unit of the good. d. marginal utility represents the consumer optimum while total utility gives the total utility per dollar spent on the last unit.