You are a sales manager for a luxury automobile dealership where you have been employed since graduating from college. Your neighbor, who teaches a college course on marketing, has asked you to make a presentation to their class as a guest speaker. As you begin your presentation, you ask the students what they think about the following statements. You give them a hint that all of the statements are true except one. Which statement is not true? A. Conditions that favor an emphasis on personal selling over advertising include situations in which a firm's consumers are geographically dispersed.
B. Personal selling is the single largest marketing expense in many firms.
C. Personal selling is much costlier and more time-consuming than other forms of promotion.
D. Conditions that favor an emphasis on personal selling over advertising include situations in which a market has a relatively small number of customers.
E. According to the Bureau of Labor Statistics, jobs in sales are expected to grow over the next decade.