Sellers try to avoid the entry of new rivals through the use of demand-side strategies. These demand-side strategies do NOT include: raising the cost that customers face when they switch to a new seller of the product. generating network effects. building a good reputation with customers who are loyal. raising the market demand for the product.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.