All of the following are elements of an effective employee reward system except a. distributing rewards fairly in the organization. b. recognizing that different people have different needs. c. enabling employees to satisfy basic needs. d. maximizing the amount of money spent on employee compensation. e. providing competitive rewards.

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b. the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.