Typically, the marketing plan covers marketing activities over a period of two to five years in the future. The marketing plan, which is highly structured and detailed, is usually developed by a product manager and begins with marketing research and ends after 48 weeks with the approval of the general manager. Group of answer choices annual; new product new product; annual long-range; annual new product; long-range long-range; new product

After much consideration, you have chosen cancun over ft. lauderdale as your spring break destination this year. however, spring break is still months away, and you may reverse this decision. which of the following events would prompt you to reverse this decision? a. the marginal cost of going to cancun decreases. b. the marginal cost of going to ft. lauderdale decreases. c. the marginal benefit of going to cancun increases. d. the marginal benefit of going to ft. lauderdale decreases.