8. Estimate the average amount spent on marketing in the last quarter by all retail outlets using your data. Show any formulas needed, show all work and use proper units. Remember that ALL estimates should include an appropriate interpretation!

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a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

answer; comparing the additional benefits and costs;