n the event of a crisis, your company should be ready to respond immediately by appointing a crisis team of five to seven employees who are responsible for executing the crisis management plan. This team will be responsible for implementing the plan and communicating important information internally. The CEO and PR director should handle external communication. All of these details should be outlined in the crisis management plan, which is clearly a critical preparatory step.

Describe the three different ways the argument section of a cover letter can be formatted

Tl & co. is following a related-linked diversification strategy, and soar inc. is following a related-constrained diversification strategy. how do the two firms differ from each other? a. soar inc. generates 70 percent of its revenues from its primary business, while tl & co. generates only 10 percent of its revenues from its primary business. b. soar inc. pursues a backward diversification strategy, while tl & co. pursues a forward diversification strategy. c. tl & co. will share fewer common competencies and resources between its various businesses when compared to soar inc. d. tl & co. pursues a differentiation strategy, and soar inc. pursues a cost-leadership strategy, to gain a competitive advantage.

Describe what fixed costs and marginal costs mean to a company.