Business, 24.11.2021 14:00 20guadalupee73248

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. If the promotional budget is limited to $20,500, formulate an LP model and solve it to determine how many commercial messages should be run on each medium to maximize total audience contact

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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Curr...