Match the statement with the term most directly associated with it. 1. Rights, privileges, and competitive advantages that result from the ownership of long-lived assets that do not possess physical substance. choose the term
2. The allocation of the cost of an intangible asset to expense in a rational and systematic manner. choose the term
3. A right to sell certain products or services, or use certain trademarks or trade names, within a designated geographic area. choose the term
4. Costs incurred by a company that often lead to patents or new products. These costs must be expensed as incurred. choose the term
5. The excess of the cost of a company over the fair value of the net assets acquired.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.