1. Identify some of the ways that Starbucks ‘engages’ its consumers in customer relationships? (1 mark)2. How can an understanding of digital marketing and social media strategies helped companies gain a competitive advantage and choose a right decision when it comes to customer relationship management? (1 mark)3. Analyze the methods used by Starbucks and explain how the company has been successful in increasing its brand recognition in order to improving its customer relationship management. (1.5 marks)4. "Successfully incorporating the key factors into its operations, the increased brand profile has generated higher sales". This strategic decision making will accelerate to bring higher growth in Starbucks. Comment? (1. mark)5. Give suggestions regarding the developing innovative strategies for keeping the sustainable competency of Starbucks. ? (1 mark)6. Write down some of the latest and effective emerging trends of Starbucks business. ?