During the sales decline stage Group of answer choices firms do not need targeted promotion to reach customers. personal selling will probably dominate the promotion blends of consumer products firms. sales promotion is primarily targeted at intermediaries to get them interested in selling the product. the total amount spent on promotion usually decreases as firms try to cut costs to remain profitable. promotion emphasis shifts from stimulating selective demand to building primary demand.

The company is experiencing an increase in competition, and at the same time they are building more production facilities in southeast asia. in this scenario, the top management team is most likely to multiple choice increase the cost of their products. restructure to reflect a more bureaucratic, stable organization. pull decision-making responsibility from low-level management, taking it on themselves. give lower-level managers the authority to make decisions to benefit the firm. rid themselves of all buffering product.