In order to be useful to managers, management accounting reports: Group of answer choices Should be prepared according to the stated Institute of Management Accounting guidelines Should be prepared according to Generally Accepted Accounting Principals Should be prepared to meet the specific needs of decision makers Should not be prepared prior to the end of a fiscal reporting period

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.