Business, 19.10.2021 22:50 smart57

In creating an advertising plan for its new electric car, the Lightning Bug, Volkswagen sets an objective to motivate two-thirds of consumers who are convinced the Lightning Bug is a practical alternative to hybrids to take a test drive. Taking a test drive demonstrates the level of the advertising pyramid.

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In creating an advertising plan for its new electric car, the Lightning Bug, Volkswagen sets an obje...