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Business, 19.10.2021 14:00 vickygloom

Zeus Foods Inc. made a late entry into the energy drink industry in its country. In response to the fierce competition it faced in the industry, Zeus Foods decided to limit its variety of energy drinks to only two. However, it ensured that these two flavors were organic and free of artificial ingredients. With this innovation, Zeus Foods Inc. have managed to differentiate itself from its competitors. In this scenario, the generic strategy followed by Zeus Foods Inc. is called strategy. low-cost provider broad differentiation focused low-cost provider focused differentiation

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Zeus Foods Inc. made a late entry into the energy drink industry in its country. In response to the...

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