A marketing program refers to Select one: a. the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem. b. the allocation of resources within a firm toward individual marketing mix elements. c. a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers. d. the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line. e. the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling.

Nominal gross domestic producta. is a measure of the overall level of pricesb. measures the value of final goods and services produced within the borders of a given country during a given time period using current pricesc. measures the value of final goods and services produced within the borders of a given country during a given time period corrected for changing pricesd. only changes when the level of output changes

Ummit record company is negotiating with two banks for a $157,000 loan. fidelity bank requires a compensating balance of 24 percent, discounts the loan, and wants to be paid back in four quarterly payments. southwest bank requires a compensating balance of 12 percent, does not discount the loan, but wants to be paid back in 12 monthly installments. the stated rate for both banks is 9 percent. compensating balances will be subtracted from the $157,000 in determining the available funds in part a. a-1. calculate the effective interest rate for fidelity bank and southwest bank. (do not round intermediate calculations. input your answers as a percent rounded to 2 decimal places.) a-2. which loan should summit accept? southwest bank fidelity bank b. recompute the effective cost of interest, assuming that summit ordinarily maintains $37,680 at each bank in deposits that will serve as compensating balances

You hear your supervisor tell another supervisor that a fire drill will take place later today when the fire alarm sounds that afternoon you should