Read the selection and discuss the questions that follow. AYALA CORPORATION’S 180 YEARS OF SUCCESS

In 2014, Ayala Corporation celebrated its 180th year in the business industry. Starting from a wine distillery
business in a rural town back in 1834, it has evolved into one of the largest business conglomerates in the
Philippines.
The last few years have seen great economic changes which has given the company positive economic
momentum in its pursuit of an aggressive growth strategy, venturing into various business ventures and
establishing several companies in various industries and sectors. This has paid off since Ayala reached the P430
billion mark of net earnings in 2014. This milestone was made more significant considering the company’s
anniversary that year. By the end of 2014, the Ayala family was hailed by Forbes as the 9th richest family in the
Philippines.
The monumental successes that the Ayalas have been achieving owe to their ability to continuously adapt
to changes and to pursue different ways of thinking. The Ayala companies have a widely acknowledged
reputation for integrity, product and service quality, financial strength and prudence and high professionalism.
That is the reason why many international corporations see the company as an excellent business partner and
the employer of choice for many industry talents, indeed, doing business is almost second nature to an Ayala.
Ayala Corporation has pioneered in many business venture which include real estate (Ayala Land, Inc.),
banking (Bank of the Philippine Islands), telecommunications (Globe Telecom), water infrastructure (Manila Water
Company, Inc.) electronics manufacturing (Integrated Micro-electronics, Inc.), business process outsourcing
(Livelt Investments, Ltd.), and automotive dealership (Ayala Automotive Holdings Corp.). It continues to grow its
portfolio and set new tracks in power generation (AC Energy Holdings, Inc.), transport infrastructure (AC
Infrastructure Holdings, Inc.) and education (Ayala Education, Inc.
As the economy proceeds with a positive outlook in the coming years and continues to present attractive
opportunities. Ayala continues to innovate and to reinvent itself as it seeks new opportunities for growth.
Discussion Questions:
1. What do you think is the main factor which contributes to Ayala Corporation success?
2. Why is Ayala Corporation an example of an excellent business partner?
3. Being a potential business owner, what will be your own version of “aggressive growth strategy?”