Topic #1: Discuss the advantages, opportunities, potentially missed segments and ethical considerations of targeting using predictive models.

Right medical introduced a new implant that carries a five-year warranty against manufacturer’s defects. based on industry experience with similar product introductions, warranty costs are expected to approximate 2% of sales. sales were $8 million and actual warranty expenditures were $42,750 for the first year of selling the product. what amount (if any) should right report as a liability at the end of the year?

Iceberg storage, a leading hard drive manufacturer, recently filed for bankruptcy. while most of iceberg's competitors were shifting away from physical data storage devices toward online cloud storage services, iceberg invested most of its retained earnings in the effort to improve its hard drives. once the hard-drive market drastically declined, iceberg storage was unable to capitalize on the new technology. which of the following does this scenario best illustrate a. causal ambiguity b. knowledge diffusion c. social complexity d. path dependence

Marketers particularly want their brands and products to be in consumers' sets. select one: a. retrieval b. evoked c. behavioral d. deterministic e. universal