Business, 21.09.2021 15:40 lune1102

Principles of Effective Sports and Entertainment Marketing in the 21st Century Text Questions How has technology fragmented the audience for sports and entertainment commodities?

Discuss how a fragmented audience is both a challenge and an opportunity for sports and entertainment marketers?

Discuss the relationship between competition and consumer expectations.

Explain the downside of social media for sports and entertainment marketers.

Discuss how 21st-century technology has increased entertainment options for consumers.

What do you think the sports and entertainment industry must do in order to compete with the seemingly infinite number of entertainment choices we have at our disposal?

Describe how social media has changed the fan experience. Is this a positive or negative change? Explain.

Describe how social media has changed sports and entertainment marketing.

How can sports and entertainment marketers avoid wear-out?

If you were in charge of marketing for a sports team or entertainer, how large a role would social media play in your marketing efforts? Explain.

Answers: 1

Show answers

Other questions on the subject: Business

Business, 22.06.2019 11:40, tansebas1107

You are a manager at asda. you have been given the demand data for the past 10 weeks for swim rings for children. you decide to run multiple types of forecasting methods on the data to see which gives you the best forecast. if you were to use exponential smoothing with alpha =.8, what would be your forecast for week 22? (the forecast for week 21 was 1277.) week demand 12 1317 13 1307 14 1261 15 1258 16 1267 17 1256 18 1268 19 1277 20 1277 21 1297

Answers: 3

continue

Business, 22.06.2019 14:10, miacervenka

When paul o’neill joined alcoa as ceo, he set a , that there would be zero workplace accidents. a lot of people in the organization thought this was impossible given how dangerous some aluminum-manufacturing jobs are, but alcoa’s safety record improved tremendously. as the board of governors of the american red cross considers planning, one option is to make strategic plans and then direct managers to align tactical and operational plans accordingly. another option is to have planning specialists managers across the organization make their own plans. why might this organization’s executives opt for the latter approach? check all that apply. (a) the environment is a dynamic one, and department and frontline managers can come up with more responsive plans than can central leadership. (b)resources will be better coordinated across the organization in support of the overall strategy.(c) senior leadership will have more control over the organization’s direction. (d)when managers come up with their own plans, they are likely to be more committed to following through on them.

Answers: 2

continue

Business, 22.06.2019 18:00, 20jhuffman

Bond j has a coupon rate of 6 percent and bond k has a coupon rate of 12 percent. both bonds have 14 years to maturity, make semiannual payments, and have a ytm of 9 percent. a. if interest rates suddenly rise by 2 percent, what is the percentage price change of these bonds?

Answers: 2

continue

Business, 22.06.2019 18:30, thomaskilajuwon

Afarmer is an example of what kind of producer?

Answers: 2

continue

You know the right answer?

Principles of Effective Sports and Entertainment Marketing in the 21st Century Text Questions How...