What is product positioning? O A. The use of names and symbols to identify the company's products
B. A definition of how the company intends for customers to view its
product relative to the competition
O c. The process of dividing up a total market into groups (segments)
with similar needs and buying behaviors
O D. The set of plans for product, price, place, and promotion that the
marketer will use
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Biochemical corp. requires $600,000 in financing over the next three years. the firm can borrow the funds for three years at 10.80 percent interest per year. the ceo decides to do a forecast and predicts that if she utilizes short-term financing instead, she will pay 7.50 percent interest in the first year, 12.15 percent interest in the second year, and 8.25 percent interest in the third year. assume interest is paid in full at the end of each year. a)determine the total interest cost under each plan. a) long term fixed rate: b) short term fixed rate: b) which plan is less costly? a) long term fixed rate plan b) short term variable rate plan